LEPAS Brings Elegant Mobility Closer Through Pop-Up Mall in South Jakarta

LEPAS introduced its brand and product closer to Indonesian consumers through a Pop-Up Mall activation at Atrium Selatan, Pondok Indah Mall 2, South Jakarta, held from 23–28 September 2025. The event provided visitors with an opportunity to explore the LEPAS L8, the brand’s first SUV model set to be introduced in Indonesia.

Designed as an interactive experience, the pop-up activation allowed visitors to see the vehicle up close, sit inside the cabin, and experience the comfort and design of the LEPAS L8 firsthand. The initiative reflects LEPAS’s approach to presenting mobility not only as transportation, but also as an extension of modern urban lifestyle.

Designed as an interactive experience, the pop-up activation allowed visitors to see the vehicle up close, sit inside the cabin, and experience the comfort and design of the LEPAS L8 firsthand. The initiative reflects LEPAS’s approach to presenting mobility not only as transportation, but also as an extension of modern urban lifestyle.

As a sub-brand of Chery, LEPAS introduces a new perspective on mobility that combines elegant design, advanced technology, and lifestyle-oriented experiences. The activation also marked an important milestone as Indonesia becomes the first market globally to welcome the LEPAS brand.

During the event, LEPAS opened a pre-booking program for the LEPAS L8 with a reservation fee of IDR 10,000,000. The first 100 customers are eligible for exclusive benefits including the Mystery Delivery Gift Package, premium after-sales support through Leopard Care, and a Founder Edition rear badge with unique serial numbers from 001 to 100. Early customers will also receive priority vehicle delivery.

In addition to showcasing the vehicle, LEPAS conducted product and brand surveys to gather direct feedback from visitors, reflecting the brand’s commitment to understanding the needs and expectations of Indonesian consumers.

Looking ahead, LEPAS plans to expand its presence in Indonesia by opening 10 official dealerships by the end of 2025, starting from Jakarta and surrounding areas, to ensure customers have convenient access to sales and after-sales services.