LEPAS Supports Miss Universe Indonesia 2025 as Exclusive Automobile Partner

LEPAS, a sub-brand of Chery, supported Miss Universe Indonesia 2025 as the Official Exclusive Automobile Partner, reinforcing its commitment to empowering and celebrating the achievements of Indonesian women. The collaboration reflects the brand’s vision of inspiring women to confidently express their elegance, strength, and individuality in every step of their journey.

Throughout the Miss Universe Indonesia 2025 program, from the contestants’ quarantine period to the grand final, LEPAS played an active role in supporting the event and accompanying the finalists during various activities. The partnership aimed to create a meaningful and inspiring experience, celebrating the confidence, talent, and achievements of the participants.

The collaboration also highlights LEPAS’s brand philosophy, “Drive Your Elegance,” which represents the combination of style, confidence, and individuality. Through its involvement in the competition, LEPAS promotes the idea that elegance goes beyond appearance, it reflects how individuals carry themselves and pursue their aspirations with confidence.

In addition to supporting the event, the partnership provided an opportunity for the public to learn more about LEPAS vehicles, which combine elegant design and advanced technology suited for modern and active lifestyles. The collaboration further positions LEPAS as an automotive brand that connects mobility with lifestyle values and social engagement.